Rashomone
Pitch Deck & Roadmap
1. The Industry Snapshot
The fabrication and design execution space in India is growing in demand but lacks structure, standardization, and ownership. Most work is split across disconnected vendors, leading to delays, miscommunication, and inconsistent quality — even in premium projects.
Key Observations:
- No dominant players or unified execution systems in place
- Majority of fabricators use outdated tools and software
- Poor communication between design, production, and finishing teams
- Customization is growing in demand but hard to deliver consistently
- Brands, architects, and clients are seeking reliable end-to-end partners
2. The Untapped Opportunity
Opportunity Areas:
- High-end architecture and interior projects are increasingly looking for one-stop partners for custom elements
- Retail brands are investing more in immersive spaces, thematic displays, and branded installations
- Public art, civic furniture, and government-funded creative infrastructure are expanding in urban zones
- Startups and product companies need reliable prototyping and custom R&D support
- There's growing interest in functional-aesthetic customization (hardware, fixtures, installations) at the premium residential level
The Gap
While the creative fabrication space is fragmented, the market demand across sectors like architecture, retail, branding, and product development is steadily rising. There's a clear gap between the scale of opportunity and the quality of execution currently available.
Demand is rising across all categories — but no single organized player is capable of handling design-to-delivery with consistency.
3. Rashomone's Origin & Purpose
Monopoly
Cash flow is a byproduct
Hierarchy
Filters talent, controls quality
Systems
Irreplaceable through process
Framework
Creativity with discipline
Rashomone wasn't started to compete. It was created to build a monopoly.
The goal is to organize an unstructured industry by building systems, processes, and a hierarchy that cannot be easily copied once we establish our position. We're not chasing revenue — we're building a structure that controls how things are done.
Core Intent:To create a company with its own internal logic and workflows, not driven by market trends
4. Rashomone's Market Structure & Vertical Strategy
High-margin custom projects
Enter market with premium offerings
Build reputation
Establish quality and reliability
Develop repeatable systems
Create scalable processes
Expand offerings
Scale across verticals
Rashomone operates across six clearly defined business verticals. Each is positioned to serve a specific type of client and solve a recurring industry problem. Our strategy is to enter with high-margin, low-volume custom projects and expand into scalable, repeatable offerings within each vertical.
Following slides is a breakdown of each vertical with estimated market size (India only) and realistic addressable share over the next 5–7 years.
Architectural & Interior Installations
₹8,000 Cr
Market Size
Annual market in India
₹300 Cr
Targetable Market
Realistic addressable share
₹30 Cr
5-Year Goal
Annual revenue target
Custom murals, furniture, ceiling installations, partitions, railings, facades
Primary Clients: Architects, interior designers, builders, luxury hotels
Branding, Marketing & Experience Design
₹4,000 Cr
Market Size
Annual market in India
₹200 Cr
Targetable Market
Realistic addressable share
₹20 Cr
5-Year Goal
Annual revenue target
Mascots, signages, photo zones, VM setups, retail experiences
Primary Clients: Brands, event agencies, retail chains
Art Collectibles & Limited-Edition Products
₹1,200 Cr
Market Size
Annual market in India
₹75 Cr
Targetable Market
Realistic addressable share
₹10 Cr
5-Year Goal
Annual revenue target
Sculptures, functional décor, gifting artifacts, miniatures
Primary Clients: Corporates, collectors, luxury brands
Product R&D, Prototyping & Engineering Components
₹2,500 Cr
Market Size
Annual market in India
₹150 Cr
Targetable Market
Realistic addressable share
₹15 Cr
5-Year Goal
Annual revenue target
Prototypes, concept models, low-volume parts, material research
Primary Clients: Startups, product companies, automotive & IoT firms
Public Art & Civic Projects
₹3,000 Cr
Market Size
Annual market in India
₹100 Cr
Targetable Market
Realistic addressable share
₹12 Cr
5-Year Goal
Annual revenue target
Urban sculptures, functional installations, cultural restoration
Primary Clients: Government, cultural institutions, architects
Functional Aesthetic Elements (Signature Essentials)
₹5,000 Cr
Market Size
Annual market in India (growing fast)
₹300 Cr
Targetable Market
Realistic addressable share
₹30 Cr
5-Year Goal
Annual revenue target
Custom taps, sinks, switchboards, handles, light fixtures
Primary Clients: Luxury homes, boutique hotels, architects
Total Opportunity Rashomone Can Realistically Address
₹800–1,000 Cr per year
5-Year Revenue Potential for Rashomone: ₹80–100 Cr annually across all verticals
5. Execution & Market Approach
Strategic Planning
Define market approach
Client Acquisition
Build relationships
Execution Excellence
Deliver premium quality
Current Progress Without Sales Push
1
Mascot for a sunscreen brand
Retail + branding vertical
2
10 ft sculpture for a mall
Public + experiential vertical
3
Custom curved wooden signage for KEUS
Interior + brand identity vertical
4
FRP wall murals for high-end apartments
Luxury residential vertical
5
Premium product display pieces for KEUS
Functional installations vertical
6
Luxury tabletop sculptures for KEUS
Collectibles vertical
7
Luxury display furniture for product showcase
Art + furniture blend vertical
Rashomone has been in the market for just 2 months, and without a dedicated sales team or outbound effort, we've already picked up high-value custom work across different verticals.
These deals came inbound — we didn't pitch for them. They came to us because the demand exists and there's no one offering creative + structured execution at this quality.
Some of these are already expanding in scope. If even a few close at their full potential, we're looking at ₹80 Lakhs to ₹1 Cr+ totally.
What Happens When We Go to Market With Intent
High-ticket custom projects
Build trust and visibility
Strong referral loops
Via premium clients like KEUS and retail brands
Repeatable product lines
Develop semi-custom aesthetic fixtures, display furniture, architectural art pieces
Formalize collaborations
With 10–15 architecture firms and 3–5 premium product companies
Internal sales team
Handle increased pipeline
With a focused approach — outbound sales, deeper architectural and brand partnerships, and process-based delivery — we believe we can scale systematically across verticals.
5-Year Revenue Projections
Based on current 2-month performance
Early market validation
20–25 live projects in Year 1
Realistic project pipeline
₹10–25 Lakhs average ticket per project
Premium positioning
Controlled growth based on capacity
Sustainable scaling
These numbers are calculated based on grounded current momentum.
Revenue Projections Chart
Projected Total Revenue
₹20 Cr
Year 1
Initial growth phase
₹40 Cr
Year 3
Mid-term expansion
₹75 Cr
Year 5
Established market position
Note:
- These numbers do not include speculative scale.
- They are based on our current capacity + realistic expansion with investor support.
- New verticals or licensing models can push this further, but are not counted here.
What These Projections Don't Include
The current projections are based on what Rashomone can realistically achieve within one city, one team, and one facility, operating at a structured but limited capacity.
We've assumed:
- A uniform scale of execution
- Moderate team growth
- No aggressive sales or international expansion
However, the same system we're building is modular and geographically replicable.
What changes if we expand across geographies:
- Moving into other metros (like Bengaluru, Mumbai, Delhi) allows us to double or triple category volumes
- Entering design-forward markets like Dubai or Europe opens up collectible art, interior, and experiential design opportunities at higher margins
- IP product lines and functional-aesthetic elements can be replicated globally with minimal localization
- Public art and civic projects in urban redevelopment hubs (EU, Middle East) offer long-term multi-crore contracts
If Rashomone scales outside Hyderabad in a structured way, these projections become the baseline — not the ceiling.
6. Why We'll Be Impossible to Compete With (Monopoly Framework)
Rashomone is not just a creative fabrication studio — it's a system. And that system is being built in a way that makes it fundamentally hard to replicate, even with money or manpower.
System Design
Building frameworks that cannot be easily copied
Defensibility
Creating barriers through process excellence
Market Position
Establishing irreplaceable industry role
Continuous Evolution
Staying ahead through innovation
What Makes Rashomone Structurally Irreplaceable
Process Ownership from Start to Finish
We control the full lifecycle — from design planning to prototyping, fabrication, finishing, and final installation. No dependency on fragmented vendors or external partners.
Hierarchical Framework with Creative Tolerance
We've created a working system where creative risks are encouraged, but within a structured decision-making and execution model. This filters chaos without suppressing creativity.
Selective Team Structure
We don't hire in volume. We recruit selectively — people who can handle multidisciplinary roles and grow into leadership inside our process hierarchy.
Systems Over Talent Dependency
Our operation isn't personality-driven. We're developing documentation, SOPs, training modules, and workflows that keep quality consistent even as scale increases.
First-Mover Lock-in with Architects & Brands
We've already begun delivering for premium clients across architecture, interiors, and branding. As we scale delivery and reliability, we become the default — switching becomes too costly for others.
Surface Finishing: The Hidden Moat
One of the least understood, most undervalued stages in fabrication is finishing — especially in India. It's often rushed, outsourced, or compromised.
At Rashomone, we treat finishing as an integral part of product identity. We have already built and are actively expanding a Surface Finishing Catalogue that will become our visual and material signature — something no workshop or vendor network can match.
These finishes are split into currently offered and future (R&D) based finishes, developed through prototyping and technical research.
Currently Offered Finishes
Wood
Matte (PU, natural, water-based), glossy lacquered, stained tints, rustic/distressed, hand-rubbed oil, veneered with top coat, wire-brushed, satin smooth, painted solid colors (matt/gloss), charred finish (Shou Sugi Ban), textured carving, patinated color wash.
Metal (Steel, Aluminum, Brass, Bronze)
Matte brushed (linear, circular), mirror polish, satin smooth, powder coated, patina (aged copper/bronze), sandblasted, painted (matte/gloss/textured), anodized (aluminum), vintage distressed, etched or engraved patterns.
Glass, FRP & Ceramic
Glass: Frosted/etched, glossy transparent, sandblasted matte, colored/tinted, mirror-backed, ripple/textured, painted (solid/gradient), UV printed graphics.
FRP: Matte smooth, glossy polished, painted (solid, metallic, textured), patterned textures (wood grain, stone), gelcoat (UV-protected, tinted).
Ceramic: Glossy glazed, matte unglazed, hand-painted glaze, textured ceramic, distressed/aged ceramic look.
R&D Required Finishes
These are currently in development or under material/technical research.
Wood: Nano-coating (waterproof, anti-stain), anti-scratch hard coats, UV-resistant self-healing coats, thermo-treated charred finish, bio-resin coatings, embedded metal leaf inlays (gold/silver), laser-burned micro-patterns.
Metal: Micro-Arc Oxidation (MAO), Diamond-Like Carbon (DLC), electroplated blends (nickel-chrome, bronze), PVD (gold, rose gold, titanium black), superhydrophobic nano-coats, nano-textured patterns, controlled rust + clear sealant, liquid metal over non-metal substrates.
Glass, FRP & Ceramic: Advanced finishes including anti-fingerprint coatings, dichroic effects, photochromic properties, embedded technologies, and specialized treatments.
Surface Finishing: Our Long-Term Defensibility
Strategic Advantage
This dedicated R&D into surface finishes is one of the most critical layers of Rashomone's long-term defensibility.
Once our model is visible in the market, others may try to replicate our aesthetic or positioning — but this finish library, developed through experimentation, material science, and in-house control, is not something that can be easily copied.
Competitive Barrier
It takes time, skill, and system-level thinking — and by the time others realize its value, we'll already be too far ahead.
This finishing R&D is not a feature — it's the barrier.
7. What We're Doing This Year (2025 Plan)
2025 is about building Rashomone as a fully functioning, self-sustained system — not just executing projects, but preparing every layer for scale.
The year is focused on setting up the physical infrastructure, team, processes, and visibility tools needed to make our model work independently and reliably.
1
Q1 2025
Infrastructure setup
2
Q2 2025
Team building
3
Q3 2025
Process development
4
Q4 2025
Market expansion
2025 Key Initiatives
Establish Core Workshop Facility
Production-Ready Space
Set Up Machinery & Core Workforce
In Each Category
Hire Across Functions
Design, Production, Ops, and Sales
Build Surface Finishing Reference Bank
R&D + Testing Phase
Launch Sales & Outreach Operations
Begin Development of In-House Product Series
Functional-Aesthetic Line
Document Processes & Internal Playbook
Create and Distribute the Rashomone Coffee Table Book
Achieve First-Year Revenue Target
₹18–20 Cr
Establish Core Workshop Facility
Production-Ready Space
A 4,000–6,000 sq. ft workshop to centralize operations and create our first controlled production environment — capable of handling prototypes, client projects, and internal R&D.
Material Zones
Dedicated areas for wood, FRP, metal, and finishing processes, allowing specialized work while maintaining workflow integration.
Training Ground
Space for team development and skill building, becoming the foundation for our long-term team structure and knowledge transfer.
Set Up Machinery & Core Workforce
Essential Machinery
- 4-axis CNC router
- Lathe and milling machine
- Buffing & sanding units
- Metal cutting tools
- Edge banding machine
- Paint booth
- Resin casting setup
- Safety equipment
Dedicated Micro-Teams
- FRP specialists
- Wood craftsmen
- Metal fabricators
- Finishing experts
Each trained to operate independently but aligned under a central system. This is non-negotiable if we want to maintain control and reduce outsourcing.
Hire Across Functions
Design Team
- CAD modelers
- Visualization specialists
- Technical detailers
Production Team
- Machine operators
- Skilled craftsmen
- Material specialists
Operations Team
- Project managers
- Quality control
- Logistics coordinators
Sales Team
- Client servicing
- Business development
- Proposal specialists
Each vertical needs specialists — from CAD modelers and machine operators to client servicing and QC. We'll hire 4–5 people in each segment to manage workflow efficiently and lay the foundation for Rashomone's internal hierarchy.
Build the Surface Finishing Reference Bank
Wood Finish R&D
Testing 5-6 innovative finishes
Metal Finish R&D
Developing signature metal treatments
Reference System
Creating repeatable finishing standards
We'll start active testing and trials for finishes in wood and metal — beginning with 5–6 R&D finishes per material. These will be documented and refined into a repeatable reference system by mid-to-late 2025.
Launch Sales & Outreach Operations
Target Architects
Establish relationships with premium design studios
Approach Brands
Connect with retail and product companies
Structured Quoting
Develop consistent pricing and proposal systems
Collaboration Formats
Create project-level partnership frameworks
We'll build our outreach engine targeting architects, design studios, brands, and product companies. This will include direct meetings, structured quoting systems, and project-level collaboration formats — moving from referral-based work to intentional deal-making.
Begin Development of In-House Product Series
We'll launch a limited internal product line this year — sculptural or functional objects (like tabletops, display elements, or premium visual merchandising pieces) — designed and produced entirely in-house, showcasing our finishing capabilities and system quality.
Document Processes & Internal Playbook
Client Onboarding
Standardize initial consultation and requirements gathering
Design Development
Document approval processes and revision protocols
Production Flow
Create standard operating procedures for each material category
Delivery & Installation
Establish quality control checkpoints and handover protocols
Each job we complete this year will be used to define systems — from client onboarding to production flow. By end of 2025, we aim to have our first working version of the Rashomone operating manual ready, so future growth can happen without chaos.
Create and Distribute the Rashomone Coffee Table Book
Physical Portfolio
Documenting our offerings, finishes, and verticals
System Demonstration
Explaining Rashomone's unique approach
Strategic Distribution
Targeting architects, developers, brands, and institutions
This will document our offerings, finishes, verticals, and work philosophy — distributed to architects, developers, brands, and institutions as a strategic tool to explain Rashomone beyond project photos. It acts as a physical portfolio and system demo.
2025 Revenue Target
20-25 Active Projects
Spanning across all our verticals, we'll maintain a balanced portfolio of diverse projects that showcase our capabilities.
₹18-20 Cr Revenue Target
Our first-year projection represents ambitious but achievable growth based on our current pipeline and market opportunity.
High-Value Projects
Several significant opportunities in our pipeline will contribute substantially to reaching our revenue targets.
This projection doesn't account for potential additional revenue through our product line sales or new category expansion.
8. Where Rashomone Will Be in 5–10 Years
We're not aiming to become one of the top fabrication houses. We're building the default system for how creative fabrication is done in India — and eventually, outside it.
Here's what Rashomone looks like 5 to 10 years from now:
Multi-City Operation
Standardized systems across locations
₹100+ Cr Revenue
Sustainable growth across verticals
3
3
Self-Sustained Systems
Trained hierarchies and defined roles
Industry Benchmark
The gold standard in fabrication
10-Year Vision Details
Fully Established Multi-City Operation
Rashomone will have operational units in at least 3–5 cities (Hyderabad, Mumbai, Bengaluru, Delhi, Ahmedabad), each operating under a standardized system but locally adapted for project type and scale.
₹100+ Cr Annual Revenue
We project crossing ₹75–100 Cr in annual revenue by Year 5, based on category expansion, repeat clients, and volume growth — especially in architectural elements, brand experiences, and product development.
3
Self-Sustained Systems with Trained Hierarchies
Each unit runs with trained teams, defined roles, and decision frameworks. The business won't depend on a few individuals — it'll run on a replicable structure with SOPs, internal feedback loops, and centralized support.
Rashomone Becomes the Industry Benchmark
Clients and collaborators will stop comparing us to "vendors." We'll become the gold standard in creative fabrication — where quality, finishing, systems, and delivery are consistently trusted.
9. How We Scale Without Losing Control
Modular Teams by City or Category
Each unit operates independently with trained teams, SOPs, and accountability.
System > Talent
Roles are well-defined, processes are documented — we don't depend on individuals.
Centralized Creative, Decentralized Execution
High-design work stays in-house; repeatable tasks are offloaded to satellite machining stations.
Built-in Quality & Redundancy
From design to finishing, quality is standardized and tracked. Every critical task has a fallback.
We Grow Only When Ready
Expansion is process-led, not opportunity-led. We only scale what the system can handle.
Rashomone is designed to scale without compromising quality or creativity. Our structure ensures that growth strengthens the system — not breaks it.
10. What Rashomone Needs Right Now
6000
Square Feet
Workshop space needed
15
Team Members
Initial skilled resources
10-15
Parallel Projects
Capacity target
To move from functioning prototype to a full-scale system, these are our immediate requirements:
- Production Space (Immediate Need) A 4,000–6,000 sq. ft workshop to centralize wood, FRP, metal, and finishing operations.
- Machinery Setup We need essential machines to build in-house execution capacity: 4-axis CNC router, lathe, milling machine, buffing & sanding units, metal cutting tools, edge banding machine, paint booth, resin casting setup, and safety equipment.
- Team Salaries (Initial Hiring) 12–15 skilled resources across FRP, wood, metal, design detailing, sales, and coordination — enough to deliver 10–15 projects in parallel without outsourcing.
- Utilities & Stocking Workshop setup, material procurement, and utility installations to sustain 3 months of uninterrupted work.
Margin Leakage Through Vendors
Right now, 20–30% of our margin is being absorbed by third-party vendors — even for minor operations. Bringing these processes in-house will raise our current margins from 30–40% to 50–60%.
With direct material sourcing from origin points, margins can improve even further.
What's In It For You As an Investor
Rashomone is currently founder-led with 3 partners actively driving execution, design, and operations.
We are now opening up the company structure to include one more partner, splitting equity equally at 25% each across four stakeholders.
In exchange, we are seeking a strategic investment to fulfill the immediate operational and infrastructure requirements outlined earlier. This includes space, machinery, team salaries, setup, and material stocking.
Charan
25% Equity
Ratnadeep
25% Equity
Krishna
25% Equity
Strategic Investor
25% Equity
Investment Ask
₹1.8 Cr
Total Investment
For 25% equity
This amount will be allocated across:
Termsheet
18%
Onboadrd Funds
25 Lacs.
1/3
75
12. What You Receive
25% equity ownership
Clear financial and strategic visibility
Front-row seat
Shape a company building a long-term category monopoly
Key business decisions
Input on scaling, expansion, and capital strategy
Collaboration opportunities
Sales development, brand partnerships, and strategic alliances
A stake in a company designed to scale by system, not by hustle
Partnership Philosophy
While Rashomone will remain creatively led, we're committed to transparency, structured reporting, and keeping investor interest aligned with the company's long-term growth.
We retain the freedom to take on selected projects that align with our vision — including experimental or legacy collaborations — even if they aren't purely driven by profitability. These projects help us sharpen our edge and reinforce the brand we're building.
You'll be involved where it counts — and hands-off where it should be.
13. Will Rashomone Still Be Around A Decade From Now?
Industry Infrastructure
Building foundations for an unorganized sector
Operating System
Creating the framework for creative fabrication
Long-Term Vision
Building for permanence, not attention
Yes — not because of scale, but because of structure.
We're not building a team, a trend, or a portfolio. We're building the operating system for creative fabrication — a system that combines creative freedom with control, material experimentation with delivery, and aesthetics with accountability.
Ten years from now, the industry will have matured. The clients will be more demanding. The expectations will be higher. And most fabrication setups won't be able to handle that shift.
Rashomone will — because we're building for that version of the market from Day 1.
This isn't a fabrication company. It's infrastructure for an industry that's yet to be organized.
We're not chasing attention. We're building permanence.
Thank You.